by waypoint | May 6, 2020 | Blog
4 Ways to Optimize Your Reactive Marketing Campaigns Reactive marketing is when your business places ads or other marketing material for your services in channels were your target consumers are already searching for them. These channels are predominantly digital, like...
by waypoint | Apr 29, 2020 | Blog
What Does 2020 Look Like for Content Marketing? Content will continue to reign as king in the digital marketing landscape from 2020 onwards, if the string of developments from Google and changing consumer behavior are any indication. The search engine giant has been...
by waypoint | Apr 22, 2020 | Blog
On Emails and Emotions: The Psychological Triggers that Boost Your Click-Through Rate Attracting digital shoppers is tricky. Attention alone is a culprit — the average attention span lasts only eight seconds, which means your marketing content has to work quickly....
by waypoint | Apr 15, 2020 | Blog
Trending Social Platforms: Which Social Media Platforms are Worth Your Time in 2020? The already long list of social media platforms is still growing, with dozens of apps developed and launched every year. And with an audience of over 3.4 billion, it comes as no...
by waypoint | Apr 8, 2020 | Blog
Can You Integrate TikTok in Your Current Digital Marketing Strategy? Don’t sleep on TikTok! The latest app to capture the public’s undivided interest is proving to be a versatile platform. Not only is it a source of entertainment, but it is also an affordable and...
by waypoint | Apr 2, 2020 | Blog
The 2019 novel coronavirus, also known as COVID-19, is rapidly spreading across the globe. The healthcare systems of different countries are being pushed to their limits. Public health and safety are compromised, and everyone’s daily lives have been upended. Apart...
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