4 Ways to Perfect Your Reactive Marketing
4 Ways to Optimize Your Reactive Marketing Campaigns Reactive marketing is when your business places ads or other marketing material for your services in channels were your target consumers are...
Content Marketing Trends to Look Out for in 2020
What Does 2020 Look Like for Content Marketing? Content will continue to reign as king in the digital marketing landscape from 2020 onwards, if the string of developments from Google and changing...
Emotional Triggers for a Higher Email CTR
On Emails and Emotions: The Psychological Triggers that Boost Your Click-Through Rate Attracting digital shoppers is tricky. Attention alone is a culprit — the average attention span lasts only...
Social Media Sites Worth Your Investment in 2020
Trending Social Platforms: Which Social Media Platforms are Worth Your Time in 2020? The already long list of social media platforms is still growing, with dozens of apps developed and launched...
How TikTok Can Boost Your Digital Marketing
Can You Integrate TikTok in Your Current Digital Marketing Strategy? Don’t sleep on TikTok! The latest app to capture the public’s undivided interest is proving to be a versatile platform. Not only...
Keep Calm and Optimize: Digital Marketing Amid the Novel Coronavirus Outbreak
The 2019 novel coronavirus, also known as COVID-19, is rapidly spreading across the globe. The healthcare systems of different countries are being pushed to their limits. Public health and safety...
How to Upgrade Your Personalized Marketing
The 3 Steps to Improve Personalized Marketing Campaigns Digital technology is revolutionizing user experience by making it easy for consumers and producers to customize user experience. Search...
A Cheat Sheet to Nailing Your Email Marketing Campaign
In case you’ve been living under a rock, you’ve got mail! And no, this isn’t the Tom Hanks/Meg Ryan movie. We’re talking about email marketing — a foundational part of the Internet. When did email...