The 3 Steps to Improve Personalized Marketing Campaigns
Digital technology is revolutionizing user experience by making it easy for consumers and producers to customize user experience. Search engines curate user experience to a degree unheard of just a few years ago. Ads can be tweaked to appear to certain users, and these users even choose which they would like to appear.
More personal marketing campaigns lead to increased user conversions. Approximately 83 percent of marketers who personalized their strategies went beyond their expected revenue goals.
But how do you ensure that your strategies always hit the mark?
The following guide will help you make an impact on your users with your personalized marketing campaign.
- Ensure High-Quality Data Gathering
Good information is the foundation of any effective marketing strategy. Without high-quality information on your ideal audience or market, all of your initiatives and projects will miss their targets. Selecting the right words and the appropriate imagery all depends on gathering the best data possible on your prospective customers.
Your primary data will be gathered from your site visitors and existing customer pool. Use data-gathering programs that give you critical insights into how your customers behave. For example, software like Mixpanel lets you take a peek into how people use not just websites but also mobile apps. Similar programming will give you a much clearer picture of your target audience.
- Intelligent Customer Segmentation
Sadly, 87 percent of marketers believe that data is underutilized by companies. One of the best ways you can use it effectively is to intelligently segment customers.
Consider not just the basic demographics of your audience but also more complicated factors: affluence, lifestyle choices, and trends popular in the segment. As you narrow your audience segments, you’ll discover problems and wants unique to them. Once you properly identify your audience segment’s concerns, use this knowledge to provide the solutions.
These solutions will then be the centerpiece for your personalized marketing campaign. This will create ads that not only target a problem specific to your audience but also offer what they need to solve it.
- Craft Targeted Emails
Email campaigns are excellent tactics in a personalized marketing strategy. An ordinary person only spends an average of 8 seconds looking at a social media post, but they tend to linger when reading emails. This is why email marketing is still a valid tool in your strategy.
By carefully creating emails to ensure that users pay attention to their content, you increase the chances of turning them into a customer. The key to this is getting their information. You can coax this data from your users by directing them to built-in forms on your website. Offer something irresistible to your users in exchange for some data, such as an informative report or a small discount on their next purchase.
These steps are fundamental to creating a personalized marketing experience for your customers. By following them, you transform users not just into customers but as ambassadors for your brand, building up your business.
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