Branding Onboarding - Waypoint Creative

Company Information
Company or Organization Name*
Primary Point of Contact*
This is the person who will handle day to day communication regarding the website build
First Last
Primary Point of Contact Email*
Brand and Identity
Simply put how does your company represent themselves with logos, brand assets, fonts, colors and so on. Learning about the brand and how you communicate it currently will help us shape the future communication.
Visual Brand Assets
Please include a link to all brand files, logos, images, fonts, colors, and any other elements that would be used to create from. If you do not have any at this point that is ok.
Your organization was started because...*
Write out your organization’s story of origin in one sentence.
List out your organization’s current values*
Values hold the behaviors and decisions of your brand accountable while also differentiating you from other organizations.
What attributes and/or qualities differentiate your organization?*
Successful brands have unique attributes that give them a distinct advantage.
What are common words and phrases you use or don’t use in your communication?*
Every brand has spoken and unspoken rules about how they communicate.

Save and Continue Later

Your Audience
The following questions will answer how you want your visitors to use your site and the type of person we should keep in mind when thinking of your website's visitors.
Who is your target audience?*
(ie. Single males between 35-55 with a yearly income of $80k+ interested in Astrophotography)
What is the purpose of this website?*
What are the primary objectives (long/short term) for this website?*
What will visitors use your website for?*
What type of content would you like presented?
This section will help us understand a little more about the ideal structure you would like your website to follow.
What Call-To-Actions should be on the website?*
(ie. call, purchase, sign up, donate)
How many pages do you foresee your website having?*
(ie. five pages: Home, About, Contact, Our Services, Shop),we do not charge by page this just helps with the original scope and structure.
Please list any other options you would like your website to have*
(ie. blog, event calendar, shop, picture gallery, Instagram integration, etc.)
Additional features you would like in the site?*
Please choose as many as you would like.
- Select All
- Testimonials
- Calendar and Events
- Blog, stories, updates or simialr feature.
- Social media galleries

Save and Continue Later

Look and feel of your website's elements
This section will help us understand a little more about the design you would like your website's specific elements to have.
Do you prefer rounded corners or squared corners on elements?*
Which style below do you prefer for your website's elements?
- Flat
- Drop shadows and bevels

Save and Continue Later

Headers, Footers, and Widgets
This section will help us understand a little more about any preferred widgets you may have for the header or footer.
Do you want any social media icons in your header or footer?*
Would you like an email newsletter subscription form anywhere?*
Anything else you can think of? Please list it here

Save and Continue Later

WEBSITE
ONBOARDING