Jason Ake, Founder & Creative Director…

As a Creative Director, I often feel drained from my daily schedule and struggle to find the creative drive to lead my team. I find myself running from place to place without really taking in all that’s around me.

So why in a world full of amazing creative minds and resources do I feel drained and empty of creative ideas?

The answer is simply really…I need to slow down.

This all came to me one day when I was hanging out with my daughter. She loves walking with me while holding my hand. But in order for me to walk with her, my pace of life must adjust. Her little steps and innocent curiosity allow her to take in the world six inches at a time. She stops to touch, smell, eat, and interact with just about anything along the way. As I am watching her, I realize how rare it is that I stop and admire the little things in my day. I look forward to any chance I get to walk with her because I am reminded to soak up all of the creativity around me.

In order to lead creatives well, I need to slow down and take in the natural creativity around me. There are so many things we can draw creative energy from: architecture, nature, cars, fashion, ads and so much more.

Our Western culture is not naturally bent to this type of lifestyle. We are go, go, go society. From work, to school, to kids, to friends, to errands, and social media, rarely do you hear people say that life is slow.

“How are you?”
“I’m good. Just busy.”

Usually, there’s not enough time in the day. With everything we take on in life, that’s probably true. But even with our busy schedules, we tend to take on more and more. Just as athletes need a cool down at the end of a workout, so do we if we want to cultivate creativity. If you can’t function without your schedule, try scheduling time in your day to slow down, even if it’s just 30 minutes.

Go for a walk, read your favorite novel, journal about your day, admire the music from the street performers next to your building. Whatever that looks like for you, set aside intentional time to slow down and allow your mind to be refreshed and inspired.

Taking on slower paces in my life has allowed me to take more notes, jot down ideas, and see things from a whole new perspective. I encourage you to do the same.

Slow down, take in the creativity around you, and discover something new.


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